Led cross-functional delivery of digital products for automotive OEMs, spanning enterprise UX tools and motion design work.
A showcase of hybrid design leadership for a major automotive group. This showreel highlights how we led teams to deliver polished digital products and homologation MVPs for enterprise OEM stakeholders, proving that corporate design doesn't have to lack soul, and creative work doesn't have to lack process (a balanced 60% logic / 40% creative workflow).
The Challenge
Corporate design often lacks soul; creative work often lacks process.
The Solution
Balanced a 60% logic and 40% creative workflow to ship homologation MVPs.
Outcomes
Delivered homologation-ready MVPs with OEM group stakeholders.
Scaled a repeatable 60/40 logic–creative workflow across product teams.