Redesigned brand identity and built an SEO-optimized WordPress site for a local specialty contractor, focused on driving regional enquiries.
This project combined brand and performance: a refreshed logo and consistent visual language so digital and physical touchpoints read as one premium trade brand; a full WordPress relaunch with responsive layouts, service- and city-focused pages, and faster routes to contact; and deliberate SEO work—titles, headings, internal linking, and content aimed at "Spanndecken Augsburg" and related services—lifting the site to page one (peak around #2). On top of that foundation, Google Search ads and tailored landing URLs (#pricing, room services, contact) drove measurable demand: in a tracked window, about 414 clicks on ~6.9k impressions (~6% campaign CTR, ~€1.37 average CPC, ~€567 cost), with the primary /spanndecken-fachbetrieb-augsburg/ URL carrying most volume (~328 clicks, ~3.59% CTR, ~€447 cost). Qualified installation leads land around ~€100 acquisition cost in practice—still a strong ratio to typical project quotes in the roughly €2,000–€5,000+ range. Typebot helps structure inquiries before handoff to the team.
The Challenge
A long-standing TÜV-certified stretch-ceiling specialist needed a credible digital presence that matched in-person quality—better discovery in Augsburg, clearer positioning for private and commercial clients, and a reliable path from interest to qualified contact.
The Solution
Refined the wordmark and brand applications for a cohesive line across web and print, rebuilt the site on WordPress with clearer IA and conversion paths, tightened on-page SEO and local landing pages for high-intent queries, added a Typebot-led qualification step, and ran structured Google Search campaigns with dedicated LPs.
Outcomes
Logo and brand line aligned for web, ads, and on-site materials.
WordPress relaunch: clearer structure, service pages, and conversion-focused UX.
Local SEO: page-one visibility for core "Spanndecken Augsburg" queries (peak ~#2).
Google Ads (~€567 spend, sample period): ~€1.37 avg CPC; hero Augsburg LP ~3.59% CTR from ~9.1k impressions.
Economics: ~€100 cost per qualified lead vs. multi-thousand-euro average job value.
Typebot funnel to qualify and route leads before human follow-up.