Led art direction, brand identity, and event logistics over three years, coordinating a creative team and managing real-time media production.
As Co-Founder and Design Lead, I spearheaded the visual identity and logistics for the Kontrast Festival over three years. I art-directed the chaos, managing a creative team and external partners to ensure consistent, 360-degree brand execution across all digital and physical touchpoints.
The Challenge
A multi-day festival needs coherent identity, signage, and digital surfaces while schedules and artists shift in real time.
The Solution
Built a flexible visual system and coordination rituals so the team could swap assets and partners without breaking the brand.
Outcomes
Scaled creative output across digital, print, and stage.
Kept brand continuity through three editions under live ops pressure.
